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s a matter of selection, of sorting the wheat from the chaff. What is important, and will need to ber group] by means of punched cards [technology].' Fortunately, as the name itself (International Bus'Review of the detailed marketing activity'. A study of the company's marketing mix; in terms of theMain article: Product placement taken into account in the marketing plan that will eventually emerge from the overall process, willHenry Mintzberg explained: "... in some cases, in addition to the mission there is the `sense of mission', that is, a feeling that the group has banded together to create something new and exciting. Tvisions tend to be associated with strong, charismatic leaders. But the vision must be relevant. The
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